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Amazon Alexa event as it happened - Alexa Plus subscription service officially announced with ample AI features

Alexa Plus is coming soon



Amazon just hosted its first Amazon Devices event since 2023, and as we'd expected, it served as the launching pad for a new, AI-enhanced Alexa Plus service.

After announcing Alexa 2.0 alongside an array of hardware launches back in 2023, all has been relatively quiet from Amazon regarding the future of the LLM (large language model)-boosted smart assistant. Elsewhere, however, rumors have spelled a challenging road to release for Alexa 2.0, including recent concerns that there may be further delays even with its unveiling on the horizon.

Now we finally have had a first glimpse at Alexa Plus, and confirmation that it will indeed be a subscription service, priced at $19.99 per month, or free for existing Prime members. As of right now, Amazon has confirmed rollout is exclusive to the US and will begin "in the next few weeks", prioritizing homes that feature an Echo Show 8, 10, 15 or 21.

We were on the ground in New York City attending the event, which was not publicly available to live stream, sharing he news as it happened; but the story is still unfolding, so keep this page open to see more of our hands-on experiences with Alexa Plus.



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